World-renowned British sculptor, Marc Quinn, considered one of the leading artists of his generation, unveiled his sculpture, Planet, a 10-meter long, seven-ton bronze and steel sleeping baby, in Singapore’s Gardens by the Bay. This is Quinn’s first sculpture to be installed permanently in Asia. To build awareness of Marc Quinn across Asia, and his reputation as one of the world’s top artists, the agency leveraged the unveiling of Planet and Marc Quinn’s presence at this event. High-profile coverage was secured for the event across Asia and worldwide with 20 articles and items of coverage in Tier 1 media, including The Age (Australia), BBC, The Guardian, Huffington Post and The Manila Times. One-on-one interviews were secured with Channel NewsAsia, The West Australian and BlouinArtInfo. Since its unveiling, Planet has served as a recognizable, important example of public art. It has also become a symbol of Singapore’s focus on population growth.