Our Client Experience

 

Helping Thomson with digital media outreach in China

Ruder Finn has been working with Thomson in China to build greater awareness of its recent corporate transformation and new business focus, which is to provide technology products and solutions to the media and entertainment industries. To do this, Ruder Finn leveraged Thomson's many initiatives in China such as new product introductions, participation in leading trade fairs and forums on digital cinema and educational workshops for media on topics such as patents and licensing. As a result, stakeholders, such as film directors, TV broadcasters, government and regulatory authorities and members of the media, are paying greater attention to Thomson and its role in the development of the digital media and entertainment industries in China.