Our Client Experience

 

Building The Emirates Brand In China

Ruder Finn is currently building and increasing Emirates' brand profile and image in the China market amongst the key ABC1 social group. In line with Emirates' business objectives, Ruder Finn is positioning Dubai as a global hub to other parts of the world, driving traffic from China to Dubai and beyond. To best meet Emirates' business and communication needs, Ruder Finn developed a tailored and comprehensive integrated communications strategy. To date, we organized various press briefings and media roundtables to highlight key Emirates events like the Emirates Inaugural Gala Dinner and the BMW Asian Open, in which Emirates was the official airline. On an average, we achieve at least 600 clippings per year, amounting to a total circulation of 85,440,000 in China(print media only, TV, radio, web not included).